with specialisation in Digital Transformation (taught only in Greek)
MBA
Description of the sector
This innovative program prepares students to face the opportunities and challenges of digital transformation. Students will develop a digital and innovative mindset, gain new perspectives, practical tools and skills that allow them to think differently.
They will acquire knowledge that will enable them to develop new strategies, implement changes and manage innovations. Upon completion of the program participants will be able to successfully face all the challenges of the Digital Age by analyzing new business models and the impact technology has on behavior and organizational change.
Course Structure
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This module involves an appreciation of what is happening outside the organization (in terms of the environment/ industry/ market etc) as well as internally (culture, structure etc.) as well as how they might go about the process of managing change. A significant number of tools and techniques will be introduced, but the idea is that by the end of the module students will be able to combine the insights from a range of these techniques to give a multi-faceted view of the organization, its situation and what it should do.
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As human resources are almost inevitably central to the activities of any organisation, this module attempts to combine both relevant academic theory and practical utility by linking the strategic dimension of human resource management to the everyday role of line managers who are now increasingly seen as important - or even central - to effective employee performance. The sessions therefore touch upon corporate strategy to introduce the context for HRM theory, and then concentrate on the role(s) of the HR Department, Introductory Employment Law, Managing Diversity and Equal Opportunities, Performance Management, Change Management, and conclude on The Role of the Line Manager in an attempt to integrate and provide a comprehensive overview.
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The module is focused on understanding, evaluation and analysis of information systems and quantitative data, building up from statistical concepts and data to more advanced techniques and models, which are used in business
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The module introduces students to the principles of operations management with a bias towards service operations. The context of operations management within an organisation's business strategy is also explored. In addition, the module provides an introduction to project management, including the allocation of resources, using a practical approach through the application rather than the drawing of network diagrams. Core factual material is provided through case studies and interactive lecture sessions.
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Financial Management is concerned with the financial performance and financial position of an organisation. It is also concerned with the financial decisions that an organisation may have to make such decisions will impact upon such issues as pricing and volume, financing and capital structure, cash management and dividend policy.
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This module introduces students to marketing, explaining the importance of a marketing orientation. The course takes students through the stages of developing, testing and implementing a marketing strategy, and aims to develop an understanding of the key marketing concepts and how these relate to organisational performance.
Students will learn how to conduct detailed environment analysis, how to develop appropriate segmentation, targeting, and positioning strategies, and how to prepare marketing plans with appropriate mix activity and control mechanisms. The course includes the financial implications of marketing mix activity and the assessment of risk.
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The module introduces the concept of business environment and how it could be analysed for strategic decision-making. It also trains students to apply appropriate models and frameworks to evaluate risks that affect organisations and their business portfolio.
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The modules aim is to introduce students to issues of securing knowledge about the human behaviours in work places through the design of research projects, collection and analysis of data, and presentation of results. The module focuses on skills and knowledge necessary for the successful completion of a research project.
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The module introduces students to the principles of business intelligence and data analytics. Emphasis is given on how different techniques can be used for manipulating business datasets and extracting information and knowledge useful for business decisions. The module also investigates the role of Business Intelligence in modern organisations.
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The module introduces students to the principles of digital innovation and technological entrepreneurship. The module focuses on how technology can play an important role for turning modern organisations in successful businesses. The module covers a range of topics that can trigger the development of new business initiatives offering organisations competitive advantage.
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The module introduces students to the significant developments in the form of recent and future industrial revolutions. The module focuses on the impact of a range of technologies in the creation of new business models and practices. Different technologies are discussed in detail with emphasis on how they transform the way organisations conduct their business, as well as the creation of new revenue streams.
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The “Digital Transformation and Project Management” module introduces students to the principles of digital transformation and project management and explains how globalization and digital technologies have accelerated disruption almost in every industry (traditional or not). All digital transformations introduce changes into organizations and these changes are projects implemented using project management. The context of digital transformation and project management within an organisation transformation strategy is explored in order to close the gap between the “as-is present state” and the “to-be future state”. Also, this module covers setting up the right teams needed to support digital-read strategies and the execution of digital strategies using project management. Core factual material is provided through case studies and interactive lecture sessions.
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The module explores strategy as a disputed field and emphasises the need to understand cultural, social and ethical issues as well as economic factors that underpin the development of strategy in organisations. It trains students to develop the ability to engage more fully with the strategic discourse of their own and other organisations. The module will provide critical examination of tools, models and concepts for implementing sustainability strategies and policies in businesses and organisations. It will review current and evolving ideas and concepts in the context of drivers for business change required in order to respond to pressing sustainability and responsibility challenges. The module will investigate practices, innovations and evolving ideas for embedding sustainability and will emphasize in developing sore competencies through Knowledge Management and Learning Organisation theories.
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This module focuses on developing individual leadership skills with a particular emphasis on maximizing creativity at the individual, team, and organizational levels. Sessions will examine a range of current leadership theories, including transformational leadership, illustrated with examples and integrated with practical exercises. In addition to the theoretical foundations, there is a strong emphasis on personal development. Students will assess their own leadership style using established measures and use relevant theory to write an action plan to guide their own professional development. The assignment will require application of theory and critical analysis to aid development of leadership skills and style.
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The dissertation enables students to specialise in an area of interest by conducting an independent, in-depth research project, guided by research-active tutors. Students will evaluate and synthesise research philosophies, develop research strategies, conduct research using secondary and/or primary sources and analyse their findings in relation to existing theories. The dissertation is of interest to potential future employers, demonstrating critical abilities, research expertise and business knowledge. It can also prompt student interest in conducting further research, whether in a consultancy role or in continued academic research at PhD level.
Participants Profile
The program is designed for:
• Leaders who wish to organize their business, in a way to make it more flexible, and innovative,
• Senior Executives and executives from all business sectors who want to refresh and deepen their knowledge, seeking the knowledge required to lead in a digital world, through the development of strategic understanding, organizational wisdom, and innovation-based capabilities.
• Executives and Senior Managers who wish to deepen their understanding of the digital transformation of businesses and build their own capabilities in strategy, leadership and innovation
• Managers who see their future in the field of digitalisation and data analytis science and want to acquire the necessary knowledge,
• Data analysts, Data scientists or Experts from the technical field who want to widen their leadership skills and gain a good understanding of general Management issues along with knowledge of innovative fields such as AI, AR etc.
• Professionals who want to expand their knowledge and build their ability to innovate and translate these skills into a competitive advantage for their organization or themselves by acting as Business Consultants, Digital Transformation Consultants, etc.
The program
As an MBA student in Digital Transformation, you will:
• Study the core subjects of an MBA program such as finance, marketing and strategy, while learning about Industrial Revolution 4.0 and business intelligence,
• Learn how to use data in making strategic decisions, how to mitigate the risks of the digital age and how to drive business innovation,
• Broaden your technical and managerial knowledge, while deepening your strategic thinking skills and developing your leadership skills
Postgraduate entry requirements
- University degree or professional qualification.
- Work experience.
For the MBA work experience can at times be supplemented by education, while four years of experience as a supervisor can supplement education.
As you are already working in business, you are expected to have an appropriate level of competence in English that will enable you to access reading materials.
Supporting Documents
- Copies of diplomas or professional qualifications
- 2 colour passport size photos (3x4,5)
- A copy of your identification card
- 2 Letters of Recommendation
- Certificate of Employment
- Curriculum Vitae
By registering at ICBS, students simultaneously enrolled in the University of Winchester, which grants the student card.