Diploma in Management Studies (taught only in Greek)

This module introduces students to marketing, explaining the importance of a marketing orientation. The course takes students through the stages of developing, testing and implementing a marketing strategy, and aims to develop an understanding of the key marketing concepts and how these relate to organisational performance. Students will learn how to conduct detailed environment analysis, how to develop appropriate segmentation, targeting, and positioning strategies, and how to prepare marketing plans with appropriate mix activity and control mechanisms. The course includes the financial implications of marketing mix activity and the assessment of risk.

The module introduces students to the principles of operations management with a bias towards service operations. The context of operations management within an organisation’s business strategy is also explored. In addition, the module provides an introduction to project management, including the allocation of resources, using a practical approach through the application of Microsoft Project© rather than the drawing of network diagrams.

This module introduces students to the financial statements of sole traders, small limited companies and PLCs together with a broad based and basic understanding of the regulatory framework within which plc’s report to stakeholders. The financial performance and position of organisations will be analysed. Students will learn to produce a forecast cash flow, income statement and balance sheet from raw data, and will use analytical techniques such as breakeven analysis, net present value and internal rate of return to assess the risk and financial return of new projects and business proposals.

The aim of this module is to present all latest developments on human resource management and discuss its vital role for the company’s performance. During lectures, key theories and concepts will be analysed such as recruitment and selection procedures, job analysis and specifications, motivation, performance evaluation etc. The main objective includes the understanding of the key theories and the ability to apply them in different sectors and organizations. Theories, techniques and methods are supplied through in-class activities, group work and self-reflection.

The module consists of two elements, statistics and information management (IM), respectively. The statistics element is focused on quantitative data analysis, building up from basic statistical concepts to more advanced techniques which are widely used in business. The IM element is focused on the study of IS/IT with an emphasis on the social environment where systems and technology can play a role. Specifically, the IM element covers strategies that managers can adopt for the development of their information systems, the dynamic evolution of IT and its impact on business organisations, and the management of organisational knowledge for competitive advantage.

This module will enable managers to understand, diagnose and contribute to the development of organisational strategies. To identify and propose ways of managing risk and opportunities inherent in organisational strategies and to apply conceptual frameworks to identify how organisational specific and contextual factors influence performance and outcomes.

Develop an understanding of the additional knowledge and skills needed by managers in an international business environment. Extend managers ability to analyse the risks inherent in international business situations. It will enable managers to improve their understanding by investigating a topic in international management that is of relevance to them or their organization.

This module will help students improve awareness of the distinctive nature of managing in the context of a small enterprise and to develop a manager understanding of the advantages and difficulties of operating in that environment. Enable participants to apply their analytical and creative skills to some of the major decisions taken by small business owner – managers.